Search Engine Optimization & Analysis Generate More Leads and Sales by Achieving Top Search Engine Rankings

Over 72% of us click on natural SEO-powered results at Google, yet search marketers spend the vast majority of their budget on PPC advertising (Marketing Sherpa, 2004). While search marketers spent $3.3 billion on PPC ads in 2004, they spent only $238.5 million on SEO. We're spending more money where fewer people click!

Search Engine Optimization gives you top search engine placement to tap into a new source of qualified visitors who are actively searching for products and services like yours on the Internet.

Common Problems

Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. Most web sites are not properly optimized for maximum search engine visibility. Even worse, most companies don't have an overall marketing plan to raise their site's search engine visibility.

The Solution: Search Engine Optimization & Analysis

Have the Search Engine Optimization experts at Web Site Optimization analyze, optimize, and manage your Search Engine Optimization campaign to transform your web site into a "hands-free" lead and sales generation system for your company.

Your new Search Engine Optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your web site.

SEO Research
Our SEO analysis lays the groundwork for a best practices game plan to raise your search engine visibility. Using tools and techniques we identify your primary key phrases, analyze your competition, give specific URL and site structure recommendations, and conduct Google PageRank gap analysis on specific key phrases. Finally we identify where to get incoming links to help raise your search engine visibility.

Keyword selection
We will create a list of the most relevant keywords that target your products and services for your SEO and PPCSE campaigns. We choose keywords that offer the most opportunity for targeted traffic.

Page optimization
Using your primary key phrases appropriate to each page, we will optimize your pages to meet current search engine listing criteria and SEO best practices.

Site optimization
We will optimize your entire web site with the best practices of SEO to attract qualified visitors from the major search engines like Google. We can optionally rewrite your content with persuasive copywriting to improve conversion rates.

Site submission
We will submit your web pages to be indexed by the major search engines and directories to build traffic.

Link building

We will get inbound links to your site to raise traffic and PageRank.

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